Join our email list for information about this event.
Venue
Metropolitan Hotel, 645 Howe St, Vancouver, BC V6C 2Y9
Phone: (604) 687-1122
On-site parking, fee: 9 CAD hourly, 45 CAD daily
Valet parking, fee: 49 CAD daily
Transit
On the Expo line the hotel is approximately half way between the Burrard and Granville Street stations; on the Canada Line, Vancouver City Centre is the closest station.
2020 BC COMMUNICATIONS FORUM SPONSORS
Bronze Sponsors
Supporting Sponsor
Monday, February 24, 2020
8:00 a.m.
REGISTRATION AND BREAKFAST
8:25 a.m.
WELCOME AND OPENING REMARKS FROM THE CHAIR
Theodora Jean, President, Canadian Public Relations Society (Vancouver)
8:30 – 9:30a.m.
OPENING KEYNOTE: Talk Triggers
Daniel Lemin, co-founder, EatID
Acclaimed global speaker, co-founder & CMO, Selectivor – California
Word of mouth is directly responsible for as much as 50% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Why is it, then, that even today fewer than 1% of companies have an actual strategy for generating these crucial customer conversations? We can change that. Talk Triggers delivers a clear roadmap that can be put into practice immediately, by any business.
In this exciting session you will discover:
– Proprietary research about why and how customers talk
– Examples from companies that are using talk triggers successfully including Doubletree Hotels by Hilton and The Cheesecake Factory, plus a host of delightful small businesses
– The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)
Consumers are wired to discuss what is different, and ignore what is average. Be dared to not only think different, but get the precise formula to do it!
9:30– 9:55 a.m.
NETWORKING REFRESHMENT BREAK
9:55 – 10:55 a.m.
How to Make a Personal Connection Through Storytelling
Cynthia Lockrey, Lockrey Communications
We now have countless technologies and ways to share information. Yet the age-old tool of storytelling is still the best way to make a personal connection so people tune in to what you’re saying. Cynthia will break down the elements of a story, uncover what makes a good story, learn the importance of storytelling as well as how to use it in your social media, presentations, emails, social media and more.
10:55 a.m. – 11:55 a.m.
Stakeholder engagement when the stakes are high
Heather McKenzie-Beck, Senior Manager, Marketing & Communications
Downtown Vancouver Business Improvement Association (DVBIA)
In order for the Downtown Vancouver Business Improvement Association to renew their mandate and continue their work for another ten years, they first had to ensure that all potential emergent member issues were addressed head-on in the early stages of engagement. With a diverse membership of over 7000 property owners and business tenants, a strategic and multi-pronged engagement process was needed to ensure that all bases were covered in advance of an important member vote at their 2019 Annual General Meeting. This session will look at the steps taken—from stakeholder segmentation to tactical implementation— to help mitigate risks at several critical junctions of the mandate renewal process.
11:55 a.m. – 12:55 p.m.
NETWORKING LUNCHEON
12:55 – 1:55 p.m.
Mastering Integrated Content & Campaigns
Almira Bardai, Communications Consultant
As communicators, we’re all aware that the PR game has changed. No longer just traditional earned media, communicators also play in the social media (organic and paid), paid editorial, influencer and digital spaces. Campaigns must now be integrated, delivered on multiple platforms.
With so many elements and options now available – how do you know what to consider, what the ROI will be, and how to make traditional work with digital?
Learn how to ensure your campaign is fully integrated, maximizing your PR and engagement opportunities.
In this session Almira will cover:
– development of integrated campaigns, including media relations hooks for earned media
– Identifying/tailored stories for all paid media outlets – listicles, etc
– Social media strategy and elements
– Content strategy & creation
– Cross-functionality of content (key messages/Top 5 content for media interviews can be used as social media posts
– Influencers – using them, key insights, free and paid partnerships, events, etc
1:55 – 2:55 p.m.
Flying High at YVR
Brock Penner, Manager, Corporate Communications, Zoë Weber, Communications Specialist, Chris Devauld, Senior Communications Specialist, Tess Messmer, Senior Communications Specialist
VANCOUVER AIRPORT AUTHORITY
On June 20, 2018, Canadian Prime Minister Justin Trudeau announced he would be fulfilling his 2015 campaign promise to legalize cannabis for recreational use. With only 12.5 weeks to prepare before the law took effect, and a complex set of stakeholders to consider, Vancouver Airport Authority knew it would have to lead with a media relations-focused communications campaign. Hear from this Silver Leaf award winning case study from the Corporate Communications Team at the Vancouver Airport Authority.
REFRESHMENT BREAK
3:15 – 4:00 p.m.
Communicating Change
E.G. Anderson & Tomasz Majek, Director of Operational Excellence at Langara College
Communications is a key component of a growing industry: change management. This talk will focus on what a communications strategy looks like through a change management lens, the different approaches communicating change requires, and notable departures from many best practices followed in traditional communications and marketing. We’ll look at what communications are needed for each phase of a change project and the skills required to be a successful communicator of change.
4:00 – 5:00 pm
Standing Out From The Crowd and Making Email Fun Again
Antoine Bonicalzi, Director of Marketing, Cyberimpact
Tips, tricks and inspiration for sending emails that your audience wants to receive, open and read
Email communication doesn’t have to be boring. You are competing for your subscribers’ attention in their ever more crowded email inbox and to stand a chance, your emails have to be enticing, intriguing and entertaining. In this presentation, we’ll see how you can make your email campaigns more engaging while still being in tune with your brand’s voice and tone. You’ll leave with concrete ideas to test out so you can increase KPIs like email open rate, click through rate and conversion rate.
5:00 pm CONFERENCE CONCLUDES FOR THE DAY
Click here to Register Now
Tuesday February 25, 2020
8:00 a.m. – Registration & continental breakfast
9:00 a.m. – 12:00 p.m.
Workshop A:
How to Make Your Website Work for You
Cynthia Lockrey, Lockrey Communications
Gone are the days of putting up a website and walking away. For your website to get traffic and connect with people, it needs to be updated regularly as well as referenced on social media and other websites. This not only helps increase your SEO, but also shares your content with people who don’t visit your site.
In this workshop, you’ll learn tips on maximizing content, distribution channels (Medium, LinkedIn articles, social media), how to keep your website fresh and top trends for 2020 (hint – it’s about being a real person and authentic).
Cynthia Lockrey is a storyteller and motivator. She is passionate about helping people find their voice so they can share their knowledge, stories and BE HEARD! Having worked in public relations for 20+ years, Cynthia is skilled at breaking down communications fundamentals into bite size and easy to implement pieces. She does this in her blogging, communications consulting, training and speaking. She is also the author of two books. Cynthia lives on Vancouver Island with her husband and very busy two children. www.lockreycommunications.com
1:00 p.m. – 4:00 p.m.
Workshop B:
Getting Strategic With Video: How to Use Video Throughout the Customer Journey
Jeff Pelletier, CEO & Chief Strategist, Basetwo Media Inc
In this presentation you will learn how online video has enabled businesses and organizations to expand their video marketing and communications well beyond TV ads and traditional corporate videos, but many struggle to generate a measurable return on investment.
- Strategies for using video throughout the communications and marketing journey to attract and convert leads, to close prospects, and delight your customers and audiences
- Specific tactics for optimizing your videos for success
- How to measure results and iterate over time
With a background in internet marketing, Jeff began his career as a video producer and director before co-founding video marketing agency Basetwo Media. Today he writes, speaks, and consults with clients about video marketing strategy. Jeff leads the Vancouver Video Marketing Meetup and is the author of a new book, The Inbound Video Marketing Playbook.
REGISTER NOW
| General Registration Types | Early Bird – until Jan 16, 2020 | Regular Rate |
| BEST VALUE! Forum + Two Workshops (February 24 & 25, 2020) | $949.00 | $1,099.00 |
| Forum + 1 Workshop (Monday, February 24 & half day on Feb. 25) | $799.00 | $999.00 |
| Forum Only (Monday, February 24, 2020) | $559.00 | $699.00 |
| One Workshop only (February 25, 2020) | $379.00 | $499.00 |
| Two Workshops only (February 25, 2019) | $549.00 | $649.00 |
| CPRS Member Registration Types | Early Bird | Regular Rate |
| BEST VALUE! Forum + Two Workshops (Feb. 24 & 25, 2020) | $899.00 | $999.00 |
| Forum + 1 Workshop (Monday, Feb. 24 & half day on Feb. 25) | $749.00 | $899.00 |
| Forum Only (Monday, February 24, 2020) | $499.00 | $599.00 |
| One Workshop only (February 25, 2020) | $329.00 | $399.00 |
| Two Workshops only (February 25, 2020) | $509.00 | $599.00 |
REGISTER NOW
Cancellation & Refund Policy
Substitution of delegates is permissible without prior notification. Refunds will be given for cancellations received in writing no later than 10 days prior to the conference date subject to an administration fee of $200 plus $10 for GST. After this time, you are liable for the full registration fee even if you do not attend the conference. If you register during this 10 day period, you are also liable for the full fee. Swansea Communications reserves the right to change program date, meeting place or content without further notice and assumes no liability for these changes.